PROMOUVOIR LES PRODUITS DU TERROIR AFRICAIN : PDTA lance un challenge commercial
![PROMOUVOIR LES PRODUITS DU TERROIR AFRICAIN : PDTA lance un challenge commercial](https://lerural.bj/wp-content/uploads/2024/04/LE-RURAL-OFFICIEL-1-720x560.jpg)
A compter du 29 Avril au 29 Mai prochain, la société locale Produits du Terroir Africain (PDTA) organise un challenge commercial. Il peut se faire en individuel ou en équipe de trois (3) personnes au maximum.
Vanessa ZANNOU
La société locale Produits du Terroir Africain (PDTA) a annoncé le lancement d’un challenge commercial visant à promouvoir les produits issus des matières premières locales. Cette initiative a pour objectif de soutenir la transformation et la commercialisation de ces produits tout en fournissant à la population des conserves naturelles, sans ajout de substances chimiques. Ce challenge commercial se déroulera du 29 avril au 29 mai et est ouvert aux individus ainsi qu’aux équipes, avec un maximum de trois (3) personnes par équipe. Le compétiteur qui atteindra la vente de 5 000 canettes de jus RAP DRINK se verra récompensé par une enveloppe de 150 000 F CFA.
L’entreprise PDTA a choisi de mettre en avant le jus RAP DRINK, une boisson naturelle et rafraîchissante, pour ce challenge commercial. Cette boisson est fabriquée à partir de fruits locaux, garantissant ainsi la qualité et les bienfaits des produits du terroir africain. Ce challenge commercial vise à encourager les participants à promouvoir les produits locaux et à sensibiliser la population à l’importance de consommer des produits issus de leur propre terroir. En encourageant la vente de canettes de jus RAP DRINK, PDTA souhaite mettre en lumière la richesse des ressources locales et valoriser les produits africains.
Grâce à cet événement, PDTA sensibilise également la population à l’importance de consommer des produits naturels, sans ajout de substances chimiques. En proposant des conserves naturelles, l’entreprise s’engage à fournir des produits de qualité tout en préservant la santé des consommateurs. Ce challenge commercial offre donc une opportunité unique aux participants de soutenir l’économie locale tout en étant récompensés pour leurs efforts.
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