TIC/ UNE PLATEFORME POUR L’AGROBUSINESS EN AFRIQUE
- Agrobusiness
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Ruth EDOH
Aujourd’hui en Afrique, l’agriculture connaît un essor particulier avec le dynamisme de la main d’œuvre des jeunes qualifiantes et créatives. Pour redorer, moderniser l’image de l’agriculture africaine, le groupe OCP a lancé une application mobile destinée à la commercialisation des produits agricoles. Une plateforme adaptée aux spécificités des productions agricoles. La plateforme vise à connecter tous les acteurs des différents maillons du secteur agricole à un marché plus large, à renforcer les circuits d’approvisionnement et à faciliter la commercialisation des produits. Un vaste réseau d’échange pour les acteurs du secteur de l’agroalimentaire : les entreprises, les industries agroalimentaires, les chaînes d’hôtelleries et de la restauration aux différents producteurs agricoles. Du nom “T@swiq”, cette application marocaine a été l’œuvre des jeunes marocains passionnés par le développement du secteur agricole par les tics. Dans un communiqué rendu public par le groupe OCP “T@swiq” est téléchargeable sur Google Play Store (Android) et bientôt sur iOS gratuitement. « Les équipes de l’initiative Al Moutmir sont à la disposition de tous les agriculteurs/utilisateurs, afin d’accompagner l’appropriation par les utilisateurs des différents services offerts et soutenir l’usage du digital partout et pour tous, facilitant ainsi la connexion de l’écosystème agricole au marché ». Tout ceci pour dire que l’Afrique est sur la bonne voie.
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