COMMERCE AGRICOLE LOCAL : Pour son développement solide et durable, certaines stratégies s’invitent
![COMMERCE AGRICOLE LOCAL : Pour son développement solide et durable, certaines stratégies s’invitent](https://lerural.bj/wp-content/uploads/2023/12/0000042.jpg)
Le commerce agricole est devenu de plus en plus populaire dans les dernières années. Il offre de nombreux avantages aux agriculteurs locaux et aux consommateurs, notamment la sécurité alimentaire, l’amélioration de la qualité du produit et le soutien à l’économie locale. Cependant, pour que cette activité soit réellement solide et durable, il faut mettre en place des stratégies efficaces.
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Vanessa ZANNOU
Dans un monde de plus en plus globalisé, il est essentiel de valoriser l’agriculture locale et de développer un commerce agricole solide et durable. Une telle approche permet d’encourager la production et la consommation de produits locaux et de renforcer l’économie locale. D’où l’importance d’adopter des stratégies qui permettent d’assurer la sécurité alimentaire mondiale tout en préservant l’environnement et les ressources naturelles limitées. Cela implique de promouvoir les marchés équitables et transparents pour les produits agricoles, en faveur de l’accès aux marchés pour les agriculteurs de tous les niveaux de revenu et en soutien à l’autosuffisance alimentaire locale. Sans oublier l’adoption de politiques publiques favorables à l’agriculture durable et à la sécurité alimentaire, nécessaire pour créer un environnement propice à l’investissement et au développement durable du secteur agricole.
En tant que entrepreneure, Salamath MOUSTAPHA-SOULE, DG de KNMS KPESSOU, pense qu’il faudra en premier lieu que l’entreprise comprenne l’enjeu et pourquoi elle y va. Ensuite, elle doit faire usage des pratiques agroécologiques pour garantir une production saine à sa communauté. Raison de plus pour que les agriculteurs locaux soient encouragés à se lancer dans des pratiques durables, telles que l’agriculture biologique et l’utilisation de produits localement fabriqués.
« Le marché local est un secteur porteur car les consommateurs reviennent à ce qui est produit à côté de chez eux »,
dit-elle. La collaboration entre les différents acteurs locaux, tels que les agriculteurs, les restaurateurs, les écoles et les autorités locales, s’avère essentielle pour développer un commerce agricole local solide. En établissant des partenariats, les acteurs peuvent s’entraider, créer des synergies et développer des initiatives communes pour promouvoir les produits locaux.
Egalement, « l’entrepreneur doit éduquer son personnel afin qu’il ne mette pas tous ses efforts à l’eau. Il doit mettre un système de traçabilité et doit communiquer sur sa décision afin de faire connaître aux potentiels clients qu’il propose des produits qui respectent l’environnement issus de l’agroécologie ». Il est évident que les consommateurs doivent être informés des avantages des produits locaux en termes de qualité, de durabilité, de soutien aux agriculteurs locaux et d’impact positif sur l’environnement. Des campagnes de sensibilisation, des événements de dégustation de produits locaux et des programmes éducatifs dans les écoles sont des initiatives à encourager car, ceci permet d’informer et d’éduquer les consommateurs sur l’importance de soutenir l’agriculture locale.
Par ailleurs, la mise en place de labels et de certifications pour les produits locaux permet d’assurer la qualité, la traçabilité et la durabilité des produits. Selon Edgard DEGUENON, ces labels peuvent également aider les consommateurs à identifier plus facilement les produits locaux et à faire des choix éclairés. Ceci révèle toute l’importance des systèmes de labellisation et de certification pour promouvoir l’agriculture locale. Il faudrait également encourager la consommation de produits locaux, il est important de rendre ces produits facilement accessibles aux consommateurs. Cela peut être réalisé en ouvrant des boutiques spécialisées dans les produits locaux, en intégrant les produits locaux dans les grandes surfaces ou en mettant en place des points de distribution dans les quartiers ou les communautés. Il est également essentiel de développer des canaux de vente en ligne pour permettre aux consommateurs de commander et de se faire livrer des produits locaux directement chez eux. Enza Leslie GUIRANDO MUANDO, Présidente fondatrice de l’association des commerçants du Bénin pense qu’aujourd’hui le numérique est un meilleur atout.
« On peut facilement être sur les réseaux sociaux et trouver des clients et se faire de l’argent »,
affirme-t-elle. A l’en croire, l’entrepreneur n’a plus besoin forcément de louer un cadre, d’avoir de gros capital avant de se lancer.
Sensibiliser les consommateurs à l’importance des produits locaux, améliorer leur accessibilité, développer des labels et des certifications, collaborer avec les acteurs clés sont des actions qui peuvent promouvoir une approche globale et durable. Et le développement d’un commerce agricole local solide et durable est essentiel pour encourager la production et la consommation de produits locaux, soutenir les agriculteurs, renforcer l’économie locale et améliorer la sécurité alimentaire et réduire l’empreinte carbone. D’où l’importance d’adopter une approche holistique qui implique les agriculteurs, les consommateurs, les entreprises et les gouvernements.
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